SalamAir is preparing to broaden its route network while maintaining competitive fares, aligning with Oman Vision 2040 and the country’s push to attract more inbound tourism, according to Chief Executive Officer Adrian Hamilton-Manns.

The announcement follows the government’s confirmation of the completion of SalamAir’s acquisition, a strategic move designed to strengthen air connectivity and reinforce the sustainability of Oman’s aviation sector.

Hamilton-Manns described the acquisition as a positive milestone that benefits both national carriers, including Oman Air, allowing each airline to focus on its core markets. He emphasized that SalamAir will continue operating as a low-cost carrier, prioritizing efficiency and affordability.

To support tourism objectives under Vision 2040, the airline plans to increase flight frequencies and launch services to new destinations, providing wider connectivity at accessible fares.

Network Expansion and Key Markets

SalamAir operates both point-to-point and connecting flights, serving routes across Asia, the Middle East, and Africa. Africa is highlighted as a major growth region, with services to Mogadishu, Port Sudan, and Nairobi, alongside plans to extend further along the East African coast, including Mombasa. Resumption of flights to Khartoum is also under consideration.

Regionally, the airline is exploring additional destinations in Saudi Arabia, Central Asia, and the Levant, as well as secondary cities in Türkiye. In Europe, Vienna currently receives three weekly flights, with plans to increase to daily services. Opportunities in Eastern Europe, including Hungary and Poland, are also under review.

As part of its “blue ocean” strategy, SalamAir will launch flights to Medan, Indonesia, in July, entering a new market.

Fleet Growth and Operational Challenges

Currently operating 15 Airbus A320 family aircraft, SalamAir plans to add three more this year, with deliveries in April, May, and September. The airline continues to face challenges common to the industry, including engine maintenance and supply chain delays, with each repair potentially costing up to $8 million. Hamilton-Manns expressed confidence that technical solutions will mitigate these issues by year-end.

Strong Demand and Market Opportunities

The Indian market represents a major growth opportunity, with potential new services to cities like Trivandrum, Kochi, and Bhopal. The CEO noted strong economic and travel demand in India, describing it as largely untapped.

SalamAir reported a 93 percent on-time performance rate in 2025, although seasonal weather in South Asia remains a challenge.

Customer Service and Digital Transformation

Hamilton-Manns acknowledged ongoing issues with refunds and service delays, emphasizing efforts to automate and streamline processes. The airline is expanding digital customer service solutions, including chatbots and WhatsApp support, to complement traditional call centres.

“Customer care is a critical priority for us. We are investing in improving systems and enhancing passenger experience both digitally and at airports,” he said.

SalamAir transported roughly four million passengers in 2025, with only a small fraction requesting refunds, reflecting the scale of operational demand.

The airline reaffirmed its focus on growth, efficiency, and affordability, positioning itself as a key contributor to Oman’s tourism sector and broader economic diversification goals.

Source: ZAWYA

Emirates and Real Madrid CF have agreed to extend their partnership until 2031, continuing one of the most high-profile sponsorship relationships in global football and reinforcing a collaboration that will span nearly two decades.

The airline has been associated with the Spanish club since 2011, with the partnership elevated in 2013 when Emirates became the official jersey sponsor. Under the renewed agreement, Emirates will remain the Official Main Sponsor and Official Airline Partner for both the men’s and women’s teams.

Its branding will continue to feature prominently on match jerseys, training gear, and staff apparel across major competitions, including La Liga, the UEFA Champions League, Copa del Rey, and the Spanish Super Cup. The renewed deal also secures the distinction of being the longest-running jersey sponsorship in La Liga history.

Beyond kit sponsorship, the agreement includes expanded brand presence at the Santiago Bernabéu Stadium, access to club training facilities, and continued use of the Emirates Lounge, a premium hospitality space designed for guests, partners, and customers. The collaboration also extends to Real Madrid’s youth system, supporting player development at grassroots level.

In addition, Emirates will maintain and deepen its involvement in basketball through a separate multi-year extension, under which it will serve as the Official Main Sponsor of Real Madrid’s basketball team until 2031.

Boutros Boutros, Executive Vice President for Corporate Communications, Marketing and Brand at Emirates, said the partnership reflects the airline’s long-standing engagement with football and its global fan base.

He highlighted that the collaboration has helped bring supporters closer to the sport through exclusive experiences and global fan engagement initiatives, while also strengthening Emirates’ presence in Spain.

Since launching its first flight to Madrid in 2010, Emirates has expanded its operations in the Spanish market, now operating five daily services across Madrid and Barcelona. The airline has also broadened its global connectivity via Dubai and introduced updated onboard products for passengers travelling to and from Spain.

Real Madrid President Florentino Pérez described the renewed agreement as a continuation of a strong and enduring relationship built over many successful years, noting the shared achievements between the two organisations.

Over the course of their partnership, Emirates and Real Madrid have collaborated on a range of marketing and fan engagement initiatives, including specially branded aircraft liveries, player-themed aircraft decals, matchday activations, and exclusive supporter experiences.

Emirates has also deployed dedicated aircraft for club-related charter operations, including Boeing 777 aircraft used for Spanish Super Cup travel between Madrid and Jeddah.

The airline maintains a broad portfolio of football sponsorships, which includes partnerships with Arsenal FC, AC Milan, Real Madrid CF, S.L. Benfica, and Olympique Lyonnais, along with a Platinum Partnership with FC Bayern Munich. It also serves as title sponsor of the Emirates FA Cup and supports the UAE Pro League.

Beyond football, Emirates’ global sponsorship strategy spans multiple sports, including tennis, rugby, basketball, sailing, cycling, golf, horse racing, cricket, and Australian Rules Football. The airline says its portfolio is designed to connect international audiences with major sporting events, clubs, and competitions worldwide.

Source: ZAWYA

Ethiopian Airlines has announced the introduction of a new direct passenger route linking Addis Ababa with Mauritius, scheduled to commence on 12 July 2026. The move is part of the carrier's broader strategy to strengthen connectivity across Africa and support economic and tourism growth throughout the region.

The new service will operate three times a week, offering direct connections between Ethiopia's capital and Port Louis, the capital of Mauritius. Flights are scheduled on Wednesdays, Fridays, and Sundays.

Under the timetable, flight ET887 will depart Addis Ababa at 8:50 a.m. and arrive in Mauritius at 3:20 p.m. The return service, flight ET886, will leave Mauritius at 4:15 p.m. and land in Addis Ababa at 8:45 p.m.

Prior to the launch of the nonstop service, Ethiopian Airlines connected passengers to Mauritius through interline and codeshare arrangements via regional gateways such as Johannesburg, Nairobi, and Antananarivo. The direct route is expected to shorten travel times and provide more convenient access for passengers traveling between Mauritius and destinations served by the airline's extensive network.

The airline said the new connection is designed to facilitate tourism, business travel, and trade while strengthening economic ties between Mauritius and other African markets.

“We are delighted to launch this direct flight service to Mauritius, making it easier for Africans and other international tourists to visit this beautiful African island destination, while also enhancing business and trade opportunities,” said Ethiopian Airlines Group CEO Mesfin Tasew.

He added that expanding the airline's African network remains a key priority, supporting its long-term objective of improving connectivity among African nations and strengthening links between the continent and the rest of the world.

According to Ethiopian Airlines, the route reflects its ongoing commitment to expanding intra-African air links through its Addis Ababa hub. The carrier expects the service to provide smoother onward connections across its African and international network while contributing to increased tourism and commercial activity between Mauritius and other destinations across the continent.

Bookings for the new route are now available through Ethiopian Airlines' sales and reservation channels ahead of the July launch.

Source: ZAWYA

Etihad Airways is placing additional orders for widebody aircraft as the Middle Eastern carrier prepares for increased operational activity, expecting flight volumes to rise by around 8% by June 15 compared with the same period last year, according to Chief Executive Officer Antonoaldo Neves.

Speaking on the sidelines of a global meeting of airline executives held in Brazil on Saturday, Neves said the Abu Dhabi-based airline is acquiring widebody jets in double-digit numbers. However, he did not provide further details regarding the exact size of the order.

He noted that Etihad is in the process of restoring flight services following reductions implemented in March, when regional instability linked to the U.S.-Israeli war on Iran contributed to higher fuel costs and operational adjustments.

Neves said the airline currently has no intention of reducing costs through further flight cuts, emphasizing that maintaining operational capacity is central to efficiency.

“The biggest cost we have is an empty plane,” he said. “So the way I cut cost is I don’t have empty planes.”

Source: ZAWYA

Jazeera Airways, the Kuwaiti low-cost carrier, has announced a seasonal fare promotion offering reductions of up to 30% on both one-way and return tickets across its international network.

The campaign runs from June 7 to June 13 and can be accessed using the promotional code J9SUMMER. Travel under the discounted fares is valid for journeys scheduled between June 15 and September 30.

According to the airline, the offer covers a wide selection of destinations across Europe, Türkiye, and other regions within its network, as part of efforts to tap into increased demand during the summer travel season.

A company representative said the promotion aligns with its broader seasonal campaign, “Don’t Just See the World. Feel It.” The initiative is designed to encourage passengers to engage more deeply with destinations by experiencing their culture, landmarks, and local atmosphere.

The spokesperson highlighted a range of featured destinations, including Prague, Tbilisi, Antalya, Salalah, London, Milan Bergamo, and Istanbul, describing them as key summer travel options for customers seeking diverse leisure experiences.

Destinations included in the offer span London Luton, Milan Bergamo, Prague, Budapest, Kraków, Sarajevo, Larnaca, and Tivat in Europe, alongside Turkish cities such as Istanbul (Sabiha Gökçen), Trabzon, and Antalya.

The airline stated that the promotion is part of its wider summer strategy to increase passenger volumes during the peak holiday period. It added that recent network expansion efforts continue to focus on leisure travelers as well as passengers visiting friends and relatives across the Gulf region and beyond.

Source: ZAWYA

Boeing is set to start construction of its next-generation production run of 737 Max aircraft on July 6 at a newly established final assembly line located north of Seattle, according to CEO Kelly Ortberg in remarks to CNBC on Friday.

Ortberg described the facility as a near-replica of the company’s existing Renton production line, noting that it will add capacity to Boeing’s manufacturing network. He said the first aircraft will enter the new line on July 6, marking the activation of what will become Boeing’s fourth 737 Max assembly line.

The Everett, Washington facility is expected to play a key role in lifting 737 Max output to 52 aircraft per month. That production level is anticipated to be reached next year. Boeing currently manufactures about 47 jets per month, following a gradual increase from 42 earlier in the year.

However, expansion remains subject to limits imposed by the US Federal Aviation Administration (FAA), which introduced production caps after a mid-air incident involving an Alaska Airlines flight in January 2024, when a door plug failure raised serious safety concerns. The incident triggered extensive regulatory scrutiny of Boeing’s manufacturing and quality control systems.

Ortberg said the company has focused on stabilizing production processes and improving consistency as output has increased over the past 18 months. He emphasized that Boeing has adjusted its approach by ensuring production systems are stable before increasing rates and avoiding the practice of pushing unfinished work along the assembly line, a problem identified in earlier operations.

Looking ahead, Boeing leadership has outlined a long-term production target of 63 737 Max aircraft per month, contingent on supply chain capacity and regulatory approval.

The new line will initially produce the 737 Max 10, a stretched variant of the single-aisle aircraft. The model is expected to receive certification from the FAA before the end of the year, paving the way for its first deliveries.

Source: CNBC