Qatar’s tourism industry recorded a strong and balanced performance throughout 2025, driven by continued growth across leisure, business, and regional travel segments, according to industry experts.

A recent report by Oxford Business Group noted that the government has maintained its focus on tourism as a cornerstone of economic diversification, in line with the Qatar National Vision 2030 and the Third National Development Strategy. These frameworks aim to draw between 6 and 7 million annual visitors and achieve a tourism contribution of 10–12 percent to the nation’s GDP by the end of the decade.

Officials and market analysts observed that steady demand persisted across the year, reflecting robust regional connectivity, an active calendar of international events, and the sustained recovery of global travel. The sector’s performance points to a more diversified demand base, with leisure, corporate, and event-driven travel collectively ensuring stability against broader economic headwinds.

Data also highlighted that greater accessibility, an expanding range of attractions, and a year-round slate of cultural and sporting events helped reduce seasonal fluctuations and support consistent visitor flows.

“Across our channels, we registered steady growth in bookings compared to last year, with consistent demand throughout all seasons,” said Ahmed Atta, Sales Manager at a local travel agency, speaking to The Peninsula. “This reflects a shift toward a more mature and resilient tourism market, where travel activity is spread across different segments and periods.”

Atta added that peak inbound travel took place in the early months of the year and during the winter season, particularly between January and March. “These months benefited from strong regional traffic, major sporting events, and the active cruise season,” he explained.

Visitors from GCC countries remained a cornerstone of inbound tourism, especially for short leisure breaks, family visits, and event travel. High-profile sporting tournaments, including the recently concluded FIFA Arab Cup, significantly boosted hotel occupancy, flight bookings, and ground services. Meanwhile, large-scale exhibitions, cultural festivals, and business conferences fueled demand within the corporate and MICE (Meetings, Incentives, Conferences, and Exhibitions) segments.

The strong winter cruise season further supported inbound arrivals, driving demand for local tours, transfer services, and hospitality experiences. “These patterns were clearly reflected in our inbound sales, particularly in hospitality, airport services, and tailored city excursions,” Atta said.

While GCC markets continued to dominate inbound figures, Atta noted increasing diversification in source markets. “Western Europe maintained steady performance, while interest from Asia and Oceania showed notable growth,” he observed.

One of the year’s most significant developments was the rising influx from long-haul markets such as China and Australia, which recorded marked increases compared to previous years. Industry assessments have also underlined the Asia-Pacific region as a vital driver of Qatar’s future tourism growth, bolstered by enhanced air connectivity and focused destination marketing initiatives.

“Although regional markets still represent the bulk of arrivals, the expansion of emerging long-haul markets is strategically important,” Atta added. “It opens doors to more personalized travel offerings and deeper partnerships between airlines, hotels, and destination stakeholders.”

With steady demand, greater market diversity, and sustained momentum from events and cruise activities, industry experts agree that Qatar’s tourism sector is advancing toward a more robust and sustainable growth trajectory.

Saudi carrier flynas has announced the establishment of a new operational base at Prince Naif bin Abdulaziz International Airport in Qassim, in collaboration with airport operator Cluster2 Company. The development makes flynas the first Saudi airline to operate from six different hubs across the Kingdom.

The expansion will begin in July with the launch of the first phase, introducing direct services to five destinations covering both domestic and international routes.

On the international front, flynas will operate direct flights from Qassim to Istanbul, Trabzon, and Cairo’s Sphinx International Airport. The network will also include domestic connections to Abha and Dammam.

The airline said the new base is part of its broader strategy to strengthen its presence across Saudi Arabia and enhance connectivity between regional airports and key global destinations.

Eng. Ali Masrahi, Chief Executive Officer of Cluster2 Company, said the launch represents an important milestone in the organisation’s strategy to expand partnerships and develop wider operational networks across the Kingdom.

He added that the initiative is designed to leverage growing passenger demand and support the introduction of new domestic and international routes, aligning with the objectives of Saudi Arabia’s National Transport and Logistics Strategy, which aims to handle 330 million passengers annually by 2030.

Source: ZAWYA

Airlines operating in the Middle East are projected to move into collective losses in 2026 as escalating regional tensions, restricted airspace access and sharply higher fuel costs place significant strain on the sector, according to the latest outlook from the International Air Transport Association (IATA).

The industry body said that while carriers in other regions are also expected to see weaker profitability, the Middle East is likely to be the only region to post an overall net loss.

Across the global aviation industry, profits are expected to fall substantially. IATA forecasts net earnings declining from $45 billion in 2025 to $23 billion in 2026, with profit margins narrowing from 4.2 per cent to 2.0 per cent.

Willie Walsh, Director General of IATA, said the outlook has deteriorated due to conflict-related disruption in the Middle East and a significant rise in fuel costs. He noted that jet fuel prices have increased by nearly 70 per cent globally, forcing airlines to absorb higher operating expenses despite ongoing efficiency improvements and fare adjustments.

Walsh added that while all regions remain profitable, performance has weakened sharply across the board, except for the Middle East. He said Gulf carriers are operating under considerable uncertainty following major airspace disruptions linked to the onset of conflict, though they continue to maintain global connectivity despite financial pressure.

IATA estimates that global fuel expenditure will rise from $252 billion in 2025 to $350 billion in 2026, accounting for more than 31 per cent of total airline operating costs, compared with 25.4 per cent the previous year.

The projection is based on an average Brent crude price of $95 per barrel in 2026, up from $69 in 2025. Jet fuel is expected to average $152 per barrel, significantly higher than the previous year, while the spread between crude and jet fuel prices is expected to remain elevated.

Although airlines are hedging roughly one-third of their fuel needs, IATA warned that carriers remain exposed to sustained price increases and high refining margins.

Overall fuel consumption is forecast to remain steady at about 104 billion gallons in 2026, meaning that higher fuel prices are the primary driver of rising industry costs.

Walsh also highlighted that the sector’s financial resilience is under pressure, with average net profit per passenger expected to fall to $4.50, nearly half of the level recorded in 2025.

The Middle East is expected to be the most affected region, as geopolitical instability leads to capacity reductions, flight disruptions, and higher operating costs. Reduced transit traffic is also weighing on load factors, further increasing unit costs for airlines.

Despite these challenges, IATA said Gulf carriers continue to work to sustain global connectivity, even as financial headwinds intensify across the region.

Source: ZAWYA

Emirates SkyCargo, the freight arm of Emirates, has announced the launch of a new weekly dedicated freighter service to Almaty International Airport in Kazakhstan, with operations scheduled to begin on 16 June 2026.

The introduction of the Boeing 777F service marks the carrier’s first cargo destination in Central Asia. Operating from Dubai, the new route is expected to create a direct trade corridor that integrates the region more closely into Emirates SkyCargo’s global logistics network.

Almaty, Kazakhstan’s largest city, is emerging as a key commercial and logistics centre, serving as an important gateway for trade across Central Asia. The weekly Tuesday freighter service will offer more than 100 tonnes of cargo capacity each week, enabling the transport of goods such as electronics, perishable items, machinery, and other consumer products between Almaty and international markets via Dubai.

Badr Abbas, Divisional Senior Vice President of Emirates SkyCargo, said the new service aligns with the company’s role in facilitating global trade and reflects its strategy to expand into high-growth regions. He noted that Central Asia is experiencing strong economic development and that the new route will provide businesses in the region with improved access to international markets.

He added that the service will also enhance connectivity for global customers seeking efficient wide-body cargo solutions into a strategically important market, while supporting Dubai’s broader economic objectives under the D33 agenda and reinforcing its position as a global logistics hub.

Emirates SkyCargo continues to expand its freighter fleet in response to rising global demand. Since March 2026, the carrier has received four new Boeing 777 freighters, with six additional aircraft scheduled for delivery later in the year as part of its ongoing network expansion strategy.

Source: ZAWYA

Riyadh Air has announced the addition of five new destinations to its growing network, marking another milestone in the airline’s expansion strategy as it prepares for full-scale operations.

The Saudi carrier, owned by the Public Investment Fund (PIF), revealed on Monday that it will begin serving Cairo, Dubai, Jeddah, Madrid, and Manchester. The announcement coincides with the arrival of the first three Boeing 787-9 Dreamliner aircraft that will form part of the airline’s modern fleet.

According to the airline, the newly introduced routes are intended to strengthen links between Riyadh and key economic, tourism, and cultural centres across the region and beyond. Riyadh Air added that further destinations are expected to be announced in the coming weeks as it continues to expand its network.

The latest route launch follows the delivery of the carrier’s third aircraft, which arrived in Saudi Arabia on Monday. The addition is expected to enhance operational preparedness and support Riyadh Air’s long-term objective of connecting the Saudi capital with more than 100 destinations worldwide by 2030.

Services to Jeddah are scheduled to commence on June 14, followed by Dubai on June 18 and Cairo on June 25. Flights to Madrid are set to begin on July 17, while Manchester services will start on July 23.

The airline also confirmed that it has brought forward the launch of its inaugural London route from July 1 to June 10, 2026, following the earlier-than-expected delivery of new aircraft. Ticket sales through the carrier’s official channels are due to open later on Monday.

Riyadh Air said its Boeing 787-9 fleet will feature advanced cabin technology, upgraded onboard amenities and hospitality services designed to meet international standards, aiming to provide passengers with a premium travel experience.

Source: ZAWYA

Emirates and Real Madrid CF have agreed to extend their partnership until 2031, continuing one of the most high-profile sponsorship relationships in global football and reinforcing a collaboration that will span nearly two decades.

The airline has been associated with the Spanish club since 2011, with the partnership elevated in 2013 when Emirates became the official jersey sponsor. Under the renewed agreement, Emirates will remain the Official Main Sponsor and Official Airline Partner for both the men’s and women’s teams.

Its branding will continue to feature prominently on match jerseys, training gear, and staff apparel across major competitions, including La Liga, the UEFA Champions League, Copa del Rey, and the Spanish Super Cup. The renewed deal also secures the distinction of being the longest-running jersey sponsorship in La Liga history.

Beyond kit sponsorship, the agreement includes expanded brand presence at the Santiago Bernabéu Stadium, access to club training facilities, and continued use of the Emirates Lounge, a premium hospitality space designed for guests, partners, and customers. The collaboration also extends to Real Madrid’s youth system, supporting player development at grassroots level.

In addition, Emirates will maintain and deepen its involvement in basketball through a separate multi-year extension, under which it will serve as the Official Main Sponsor of Real Madrid’s basketball team until 2031.

Boutros Boutros, Executive Vice President for Corporate Communications, Marketing and Brand at Emirates, said the partnership reflects the airline’s long-standing engagement with football and its global fan base.

He highlighted that the collaboration has helped bring supporters closer to the sport through exclusive experiences and global fan engagement initiatives, while also strengthening Emirates’ presence in Spain.

Since launching its first flight to Madrid in 2010, Emirates has expanded its operations in the Spanish market, now operating five daily services across Madrid and Barcelona. The airline has also broadened its global connectivity via Dubai and introduced updated onboard products for passengers travelling to and from Spain.

Real Madrid President Florentino Pérez described the renewed agreement as a continuation of a strong and enduring relationship built over many successful years, noting the shared achievements between the two organisations.

Over the course of their partnership, Emirates and Real Madrid have collaborated on a range of marketing and fan engagement initiatives, including specially branded aircraft liveries, player-themed aircraft decals, matchday activations, and exclusive supporter experiences.

Emirates has also deployed dedicated aircraft for club-related charter operations, including Boeing 777 aircraft used for Spanish Super Cup travel between Madrid and Jeddah.

The airline maintains a broad portfolio of football sponsorships, which includes partnerships with Arsenal FC, AC Milan, Real Madrid CF, S.L. Benfica, and Olympique Lyonnais, along with a Platinum Partnership with FC Bayern Munich. It also serves as title sponsor of the Emirates FA Cup and supports the UAE Pro League.

Beyond football, Emirates’ global sponsorship strategy spans multiple sports, including tennis, rugby, basketball, sailing, cycling, golf, horse racing, cricket, and Australian Rules Football. The airline says its portfolio is designed to connect international audiences with major sporting events, clubs, and competitions worldwide.

Source: ZAWYA